THE INTERNATIONAL COMMITTEE OF THE RED CROSS

International Committee of the Red Cross logo featuring a red cross in a white circle with text "COMITE INTERNATIONAL GENEVE."

2019 - 2023 - Served as a Digital Diplomacy and Communications Manager at The International Committee of the Red Cross (ICRC), working on strategic communications, digital content campaigns, and media relation, to promote international humanitarian law, operational activities and policy goals on conflicts in Ukraine, Ethiopia, Syria, Yemen, etc, and on issues such as cyber security, the missing, dis/misinformation, weapons control, and nuclear disarmament.

Times Square Billboards

As the Russian invasion of Ukraine broke out, many questioned the work of the ICRC. I directed a project working with Neutron Media to remind the public of the work of the ICRC, including family reunification and the importance of International Humanitarian Law and the Rules of War.

Along with screenings in Times Square, NYC, this project was also screened in Shibuya Crossing, Tokyo.

Working From Home

At the start of the Covid19 pandemic many humanitarian workers struggled with their role and how to do their work. This video was produced to remind everyone why the ICRC’s work is so important.

Fortnite Liferun

In 2020 The ICRC partnered with gaming influencers, professional gamers, and Wunderman Thompson to create Liferun, a custom game mode in Fortnite, a cross-platform online video game.

In Liferun, players save lives instead of killing to win. The mode is based on real-world ICRC missions, such as delivering supplies, defusing mines, rescuing civilians in conflict zones, and rebuilding vital infrastructure like schools.

Working with the ICRC team, I launched Fortnite Liferun at Pax South 2020 and presented the game at the 37th ICRC and New York University Seminar on International Humanitarian Law.

Selection of images produced for the ICRC’s social media, to promote UN delivered statements, and High-Level Ministerial events

  • An ICRC worker distributing bottled water to children, with a quote about the water crisis by Fabrizio Carboni. Several water bottles are stacked on the floor, and the ICRC logo is visible. The scene highlights the importance of addressing water scarcity.
  • A refugee camp scene with a child standing in the foreground on a dirt surface, surrounded by tents. Text overlay reads: 'People - and especially children - must not be made stateless. - ICRC President Peter Maurer'. The Red Cross logo and acronym ICRC appear at the bottom right.
  • ICRC worker crouching and talking to children in a desert setting, with large water containers nearby. Text includes a quote from Robert Mardini about hope in times of conflict. ICRC logo visible.
  • A person sitting on a bed, covering their face, with the text "Even wars have limits."
  • A person in a red humanitarian vest stands in front of war-torn buildings with debris. Text overlay reads, "Even wars have limits."
  • Two medical professionals in scrubs and masks performing a procedure, with an ICRC patch visible. Text on the image reads: 'We know that when IHL is respected lives are saved, hospitals and schools remain open. - ICRC President Peter Maurer.' ICRC logo is visible at the bottom.
  • Two children standing outside a thatched hut in the Central African Republic, with a quote about the dire situation in the region, emphasizing that small actions can save lives.
  • Malnourished child in hospital bed, highlighting Yemen humanitarian crisis with quote by UN Secretary-General Antonio Guterres.
  • Two young girls sitting in front of a damaged building, next to a corrugated metal wall with bullet holes. The image includes a quote that says, 'Civilians must be protected against attack' by Robert Mardini, ICRC’s Permanent Observer to the UN. ICRC logo is visible.
  • Man wearing glasses speaking with text overlay about conflict zones and pandemics, quote from ICRC President, Peter Maurer. ICRC logo visible.

‘What Keeps You Up’ campaign

The ‘What Keeps You Up’ campaign was produced during the 76th UN General Assembly with the aim to highlight issues of concern for key ICRC leadership and field staff, by answering two questions:

“What keeps you up at night?” and “What wakes you up in the morning?”

The Treaty on the Prohibition of Nuclear Weapons

ICRC Covid19 Treatment Centre in Yemen